Your new go-to freelance copywriter.
Powerful words. Impressive results.
SEO website content, blog writing and web design for marketing agencies and brands, from a copywriter with 15+ years of experience.
Hamilton, Ontario, Canada. Supporting clients worldwide.
A copywriter trusted by
From #74 to #4.
“Over the last year Sarah took her rankings from number 74 on Google for the term “Toronto copywriters” to number 4. She has also produced similar results for “Toronto copywriting”, “Canadian copywriter”, “Hamilton copywriter”.”
“Good work Sarah!”
Neil Patel Chief marketing officer, neilpateldigital.com
● Toronto copywriting
● Canadian copywriter
● Hamilton copywriter
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- 4 sarahmckenzie.orgSarah McKenzie Copywriting & Web DesignCreate copy that counts! Toronto freelance copywriter with 15 years of experience writing SEO copy that gets you noticed on Google.
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Words that matter.
Transforming your copywriting challenges into words that matter: 100% original, optimized for SEO, AEO and GEO, and written to sound like you.
100% originalSEO website content
High-quality, engaging, and effective SEO website copy that converts traffic into leads. Make your website, your most important marketing effort, the best it can be.
100% originalSEO blog writing
Informative, powerful, and influential SEO blog content for almost every industry worldwide. Give your audience (and search engines and LLMs!) content that counts.
Fast and on budgetHuman-guided AI copywriting
Strategic, affordable content that blends AI speed with human creativity, and sounds like you (not a robot).
OngoingRetainer packages
Consistent, priority-level access to senior-level SEO copywriting and communications expertise, without the full-time hire.
Also on my desk
SEO website design / Newsletter writing and formatting / Communications plans / Content strategy & keyword research / Social media content / Article writing / Editing and proofreading / Press release writing / Manual writing and editing / Case studies / Google Ads
Give me a solid brief. I’ll take it from there.
Minimal onboarding, no hand-holding. Give me a solid brief, and you’ll receive expertly crafted content on your deadline (often sooner).
For marketing agencies
When your agency is growing and you need to scale, fast, you can count on me. I bring 15+ years of experience working with digital marketing agencies around the world, with many partners returning for years.
I adapt to each brand’s tone of voice, from messaging down to details like Oxford commas and English variations.
- Every project delivered on time, my entire career
- 100% original copy or human-guided AI content
- Constructive feedback welcome
For brands
Many companies don’t have the budget for an internal content team, or enough ongoing work to justify a full-time hire. Work with me on a project basis or a monthly retainer, and scale up or down with your priorities.
I work remotely, so there’s no extra software, workspace or equipment to pay for.
- Reduce operational costs by up to 30%
- An outside perspective on your messaging
- Results almost immediately, without constant oversight
“Reliable, quick and professional. It was a reassuring experience to work with Sarah.”
Rocheny Alexandre, Psychotherapy Clinic Owner
My copywriting in action.
Websites, blogs and e-books for real clients. Each one opens the work itself.
Kempenfelt Windows and Doors
SEO
Website design
Website copy
Krosby Audio
SEO
Website design
Website copy
Sparkwood Group
SEO
Website design
Website copy
Video script copy
Fusion Glass Works Inc.
SEO
Website design
FIP e-Book
E-book copy
Answer Connect blog
SEO blog copy
Plus Titan Carter, Rachelle MacKeigan, Healing With Love, Well Received, Maple Diversity Communications, Service Forge and more.
Then public relations, then fifteen years of writing.
I’m Sarah McKenzie.
Lucky for me, writing has always come naturally. As a child, I wrote my own short stories, competed in spelling bees, and consistently aced my spelling tests.
I began my career in public relations, and soon realized that what I loved most was writing and communications strategy. Fifteen years later, I’ve worked with more than 75 brands and over ten marketing agencies. My clients are based around the world, but they share one common need: professional, engaging communications that attract and connect with their target audience.
Years’ experience
Projects to date
Missed deadlines
Client satisfaction rate
Seven steps. Four proofreads.
My proven process for SEO copywriting. Tap a step.
I’ll proofread your content at least four times before you get your first peek.
- I connect.I’ll develop an understanding of your content needs and see where I can help.
- We gather.Choose from completing online background questionnaires or participating in a call to help me gather the needed details.
- I research.Doing the background work, like researching the target market, competitors, and keywords, is crucial to the whole copywriting process.
- I write.Now’s where I get to shine! Based on the information I’ve collected, I’ll create a first draft of your content.
- I edit.I’ll proofread your content at least four times before you get your first peek.
- I revise.After you review the first draft and provide feedback, I’ll complete a second draft.
- I finalize.You’ll get one more opportunity to provide feedback before I deliver a final product that makes you proud.
Kind words from my clients.
Our team has been working with Sarah for just under a year, and she stands out as a strong content writer and copywriter. Sarah has proven she can confidently tackle a wide variety of writing projects, including SEO-friendly blog posts, press releases, email marketing copy, webpages, brochures, and more.
We really appreciate her eye for detail, resourcefulness, and unwavering ability to meet a deadline and communicate effectively throughout the entire process. I highly recommend Sarah to any marketing team or organization looking for a strong freelance content writer/copywriter.
Morgan MacDonald
Software Company Leader
Our company has been working with Sarah for over six months now, and she has consistently gone above and beyond in her work. She delivers professional, engaging copy to deadline. Most importantly, her writing skills are of the highest level, and she has a keen eye for crafting powerful copy that compels people to keep reading and take action.
Ben Graham
Anywhere Works
I recently had the pleasure of working with Sarah and her team for copywriting and web design services, and I cannot express enough how impressed I am with their exceptional talent and professionalism. From the very beginning, Sarah's team displayed excellent communication skills, ensuring all my requirements and expectations were understood.
One aspect that truly stood out was Sarah's commitment to keeping the project on schedule. She managed the project effectively, ensuring that deadlines were met without compromising the quality of work. Sarah's ability to balance efficiency and creativity is truly commendable.
Rachelle Mackeigan
Empowerment Mental Health Coach
I had the opportunity to work with Sarah for the past few weeks. She was utterly professional, reliable and quick to deliver as promised. I am happy with her work and would highly recommend her. She made the process of writing my copy smooth and easy. Thank you, Sarah.
Claudia Ramirez
ClearPath Psychotherapy
Put an end to your blinking cursor.
Share your copywriting challenges, and I’ll provide the solutions you need. The first call is a free consult.
- Hamilton, Ontario, Canada (supporting clients worldwide)
- hello@sarahmckenzie.org
- 519-717-7700
